Vacation Rental Advertising Top 10 Must Do's

The vacation rental for owner business is getting highly competitive. The top ten ways to separate yourself from all the competition and get the most out of your property are crucial must dos. The best things you can do to improve your vacation rental listings are purchase or open a free website, optimize it with enriched key vacation terms, and then pay per click on the search engines. Make sure not to pay for expensive terms like Hawaii vacation rentals, but instead find terms high in search volume but very low in competition. Make sure that you are on the top portion of the page, so that you can get the seventy percent of searchers that click on the first few links.

Next best thing you can do is add links to your vacation rental website. The best-researched links are local attractions, weather, and beach cams. Pictures are the most important things you can have on your site. Independent research shows that pictures including people and families in action poses convey strong emotions. People begin to feel what it would be like at your property.

So far we have covered the top five must dos for vacation rental owners. By creating your own website, optimizing that website, putting yourself on the top of the search engines, linking, and adding emotion evoking pictures, you are well on your way to separating yourself from the competition. Hold on, you are not there yet. The next thing we need to consider is how to effectively advertise your new found marketing techniques. Vacation rental for owner websites are a must do. Vacation Rental Owner is by far the biggest and most widely used. You should join one of these vacation rental owner-listing sites but beware that competition is extremely high. Research shows that on average, searchers look at least 25 different properties before choosing.

Putting yourself next to vacation rental owner websites on the search engines is the way to go if you are looking to separate yourself from the pack. So far we have covered how to get people to click on your vacation rental listing by putting you on the top of the search engines. How to get them to stay at your listing by evoking emotions via pictures and do not forget we have created even more emotion by showing them local attraction links. Next we will close the deal by making sure that our vacation rental website listing is at the optimal price point. The cheapest properties at key locations are the first to be booked so crunch the numbers and see if it is worth it to offer lower prices if it can keep you booked. Be sure that you can be available to contact within twenty-four hours or you may want to consider using an agency.

Lastly, we need to consider payment options. Many vacation rental owners overlook this last step to booking the property. Consider all the options like using Pay pal, snail mail checks, or credit card processing. Credit card processing has recently become very expensive. People want instant gratification that snail mail can not deliver. Also, research has shown that Pay pal turns away about 14 percent of customers in conjunction with vacation rental listings. If you are processing credit card payments make sure to display credit card icons high on the page because that is a high selling point to potential vacation rental customers. Recently, the biggest name in search engines has embarked on processing credit cards via checkout carts. The company in mention is offering free transactions until 2008 and is very easy to add to any web page.

The top ten things you can do to unlock your booking potential has shown you the path. If you want to separate yourself from the rest of the competition you must create a website, add links and pictures, optimize, pay for search engine advertisements, join a vacation rental for owner website, create emotion, be available, find your price point, and accept payment. If you are able to do the preceding steps you might just find yourself a step above all the competition that is found in the vacation rental industry. Remember that it does take time and money to run a successful business and that you are the only thing that can hold you back from your potential.

Elliot W. Parker Chief Financial Officer of Marketing Rentals can be found at http://www.marketingrentals.net
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