Friday, 29 February 2008

Property Scores

Every search on the internet, whether it be through a large search engine such as Google or a site searching it's own database such as our advanced search will have some sort of ordering of search results. This might be newest first, random for fairness or a scoring to get best (most likely to be a close match) results to the top of the list.

Google has it's page rank that is part of the results and we at ClickRentStay use our property score.

Our score is designed to bring those apartments that are most likely to result in a booking to the top of the list. This is done by looking at availability, size (a sleeps 10 is less likely to be booked for a party of 2 than a small apartment...) and booking history.

So what can owners do to stay near the top of the list? Simple - keep the availability charts up to date. Our aim is always to get those properties with the most availability in the next 10 months to the top of the search list - they are most likely to be able to take a booking. If you are booked up, then you are moved out of the way (you can't take the bookings anyway!!!). If you don't show availability, then you are also moved out of the way as customers will find it harder to book with you.

Every time you change you availability calendar your score is recalculated. I also run adhoc updates of the score - one of which I've just ran now. But after running that I noticed that over half the properties listed have a score of zero - meaning no availability shown.

If you are listing low down in a popular area, load your availability now for the next 10 months and watch your property move up through the listing!

No comments: